Design roadmap and budget growth for an Italian consumer app

Challenge

Sorgenia needed to raise the design quality of its mySorgenia consumer app (Web, Android, iOS) to a higher level, coordinating multiple suppliers in parallel without losing coherence.

Deliverables

• Weekly workshops
• User interviews
• Usability tests
• Navigation tree test

Approach

I co-managed the product design roadmap, coordinating a cross-functional team of Design, Development and Marketing in a complex context of transition from Waterfall to Agile (SCRUM) and a user-centred approach. I maintained D-level management relationships and facilitated collaboration across all supplier streams (EY and Accenture).

How we got there

1. People's needs

   I conducted targeted interviews to identify the content users most needed in the app, gathering direct feedback on pain points and expectations.

   

2. Building the services

   I designed a homepage satisfying users' need to monitor their bills, consumption and Sorgenia's sustainability initiatives.

   

3. Experimentation

   I built the navigation menu and validated it through a tree test, iterating on the information hierarchy until results were satisfactory.

Outcome

The annual project budget grew by 45% — from €275K to €400K — a direct signal of client confidence in the quality of the output.