What I can do for you

I work across three main areas, which often overlap. Whatever the starting point, the focus is always the same: design decisions that improve the product in a measurable way.

UX Research & Discovery

Understanding users before building

I uncover mental models, unmet needs, and friction points through structured research — before they become expensive problems.

When to use it

When you're about to redesign a key flow, launch a new feature, or need to validate assumptions before development starts.

What you get

Research report with prioritised insights, actionable recommendations, and documentation ready for the product team.

Typical duration

2–4 weeks

Formats

  • Fixed-scope project
  • Single day / workshop
User InterviewsUsability TestingSurveysAffinity MappingHeuristic EvaluationTree Testing

IA & Interaction Design

Structure and coherence for growing products

Fast-growing products accumulate inconsistencies. I work on information architecture, interaction patterns, and design systems — to give the product a solid foundation.

When to use it

When the product has lost coherence as it grew, when the dev team lacks design guidance, or when you're building something new and want to do it right from the start.

What you get

IA audit, new navigation architecture, tested wireframes and prototypes, design system contribution with documentation.

Typical duration

4–10 weeks

Formats

  • Fixed-scope project
  • Monthly retainer
IA AuditNavigation DesignWireframingPrototypingDesign SystemsFigma

Design Leadership & Advisory

A senior design partner, without the overhead

For teams without an internal design lead, or that need external perspective on decisions, process, and roadmap. I work as an IC embedded in the team, without layers of management.

When to use it

When a senior external designer can unblock decisions, raise the quality of the team's work, or bring perspective on complex product problems.

What you get

Defined design process, more autonomous team, faster decisions. Regular or on-demand presence depending on your needs.

Typical duration

Ongoing (retainer) or single days

Formats

  • Monthly retainer
  • Single-day advisory
Design ProcessTeam MentoringRoadmap ReviewStakeholder AlignmentShape Up

Have a project in mind?

Available for projects, retainers, and advisory sessions. I typically respond within 24 hours.

Talk about your project
Prototype Production